SEO & AEO
Ads bring leads now. Search and AI visibility keep them coming without paying per click.
ExploreService · Google Ads & Meta ads
Ads that bring in customers. And prove it.
We plan, build and manage Google Ads and Facebook and Instagram ad campaigns for small businesses. Every campaign comes with proper conversion tracking, a landing page that matches the ad, and leads that land straight in your CRM, so you can see exactly what your ad spend produced.
The real problem
Most ad budgets leak after the click.
Plenty of small businesses have tried ads and walked away unsure whether they worked. Usually the ads were not the only issue. Calls were not tracked, form fills went to an inbox nobody watched, and nobody could connect a sale back to the campaign that started it.
Because we also build CRM and follow-up automation, we treat the whole path as one system: the ad, the landing page, the instant reply to the lead, and the report that shows which campaigns turned into paying customers.
Platforms
Google Ads and Meta ads do different jobs.
We help you pick the right one for your business, or the right mix of both.
Google Ads
Reaches people at the moment they search for what you offer. Best for services people look for when they need them now.
- Search campaigns for the keywords your customers actually type
- Local targeting by city, county or radius around your service area
- Performance Max when it fits, across Search, Maps, YouTube and more
- Local Services Ads for eligible service businesses
- Call and form tracking so bidding learns from real leads
Meta ads (Facebook & Instagram)
Reaches people based on where they live and what they care about. Best for building demand, promoting offers and staying in front of past visitors.
- Lead form ads that collect details without leaving the app
- Local awareness for the people around your business
- Retargeting for visitors who left your site without calling
- Creative and copy written for how people scroll
- Meta Pixel and Conversions API set up for accurate tracking
How we run campaigns
Tracking first. Then spend.
Spending money before you can measure it is guessing. We set up the measurement before the first ad goes live.
- 01
Audit and plan
We look at your current accounts if you have them, your competitors, your service area and what a new customer is worth to you, then recommend platforms, campaigns and a starting budget.
- 02
Set up tracking
Conversion tracking for calls, forms and bookings in Google Analytics 4, Google Ads and Meta, so every lead is tied back to the campaign that produced it.
- 03
Build the path
Ads, a landing page that matches what the ad promised, and lead routing into your CRM with an instant reply, so no lead waits.
- 04
Launch and manage
We watch search terms, cut wasted spend, test new ads and adjust bids and budgets as results come in. You approve ad copy before it runs.
- 05
Report in plain English
What you spent, how many leads it produced, what each lead cost and which ones became customers, delivered on a schedule you choose.
Built to connect
Ads that plug into the rest of your business.
A lead from an ad should show up in the same place as every other lead, with its source attached. We connect your ad platforms to the tools you already run, and report the numbers alongside the rest of your business in a dashboard.
- Google Ads
- Local Services Ads
- Meta Ads Manager
- Google Analytics 4
- Google Tag Manager
- Meta Pixel
- HubSpot
- Jobber
- Housecall Pro
- ServiceTitan
- Calendly
- Looker Studio
Fit
Are paid ads right for you?
A strong fit if…
- You have capacity for more work and want leads faster than SEO alone can deliver
- You have run ads before but could never tell what they produced
- You know roughly what a new customer is worth to your business
- You are launching a new service, location or seasonal offer
Probably not yet if…
- Leads already go unanswered; start with follow-up automation so ad spend isn't wasted
- There is no budget to test for at least a few months
- Your website can't take a booking or a form; we'd fix that first, or start with SEO and your Google Business Profile
Not sure? That's exactly what the free audit answers.
FAQ
Paid ads questions.
Should I advertise on Google or on Facebook and Instagram?
It depends on how your customers buy. Google Search ads reach people who are already looking for what you do, which suits urgent or high-intent services. Meta ads on Facebook and Instagram reach people based on who they are and what they are interested in, which suits building demand, local awareness and retargeting. Many businesses use both, and the audit tells you where to start.
Who owns the ad accounts and who pays for the ads?
You do. Campaigns run in ad accounts your business owns, and the ad platforms bill your card directly, so you always see exactly what was spent. If you stop working with us, the accounts, campaigns, tracking and data stay with you.
How much should I spend on ads?
There is no single right number. It depends on your market, how competitive the searches are and what a new customer is worth to you. We recommend a starting budget during the audit, explain how we arrived at it, and adjust it based on real results.
Can you guarantee a certain number of leads?
No. Results depend on your market, your offer and the ad platforms themselves. What you can count on is the setup: accurate tracking, clear reporting on what every dollar produced, and campaigns that are actively managed rather than left running on autopilot.
Related
Pairs well with
CRM & follow-up
Every lead from every campaign gets a fast reply and a follow-up until it answers.
ExploreTrades & home services
Where local search ads and fast follow-up often pay off first.
ExploreFree ad account review
Find out what your ads are really doing.
Already running ads? As part of the free audit we'll review your accounts and tracking and show you where money is leaking. Not running ads yet? We'll tell you honestly whether they make sense for you. No cost, no obligation.
or email tom@columbusinnovate.com